SEO (Search Engine Optimization) – The organic (free) search results is the golden fleece of online marketing, if you can dominate the SERP (search engine rank positions) especially on Google then you will receive good relevant traffic to your website. SEO is the practice of tweaking your on-page and off-page web presence so you ‘put your best foot forward’ as it relates to being found by searchers.
Web Design – Increasing the quantity and quality of visitors to your website is important but once they arrive you need to make sure your website looks attractive and provides a good usability experience so you can convert them to customers.
SEM (Search Engine Marketing) – This type of project is all encompassing and includes paid advertising and other ‘pay’ promotions (banner ads, guest blogging, forum advertising and more). Although it is more expensive than SEO it does tend to show quicker results. An online marketing campaign can utilize both SEO and SEM to score the perfect balance and ROI.
SMO and SNO (Social Media and Social Network Optimization – Who hasn’t heard about Blogging, Twitter or Facebook? These new type of Social environments offer a special opportunity for business to engage their customer on a very grassroots level. This method is much lower key than direct style marketing but can help increase customer loyalty and bring in new business.
Web Development – If you are looking for a one-stop-shop that can handle your entire project from beginning to end, including programming, hosting, design, testing, search engine and marketing optimization, analytics, usability and conversion enhancement, then the choice is simple – www.GreenWebDesigns.com can turn your ideas into profit for the bottom line.
Case Study Results – Here are sample ranking results we have had for some of our clients (please note, ‘new’ means that they did not show up previously in the top 100 search results – also note some of these results are not typical).
Here is a look at a six month report on gains for important keywords for one of our clients:
Here is a news release that got picked up on USAtoday.com
Here is a look at some percentage gains in each search engine:
Bounce rate results after site re-branding:
Another client moves up great percentages in the search engines
and some more great results!
and more great quarterly results
Still more nice move!